Kabrita USA's objective was to develop a library of images and video to launch its Kabrita Infant & Toddler Formulas in the US and Canada, supporting Ecommerce, social media and print advertising.
Casting needed to be diverse, with an emphasis on real familes and specific ages. Given the brand launch, creative direction was highly defined and one location needed to work for a multi-day shoot.
Spending the days with Allie and the best crew, surrounded by the joy of little ones, was immensely refreshing.
Photographer: Allie Cottrill
DP: Joe Lavallee
