A six day branding shoot for BowFlex...visionary creative....photo and video crews shooting in one house simultaneously...machine techs competing with Art Dept for room on the stairs...a diverse casting of dancers and athletes ranging in age over five decades...studios filled with light, movement and music...all combined to create an enormous trove of content, memories to last and stories to share.
Photographer: Dave Salafia
Director: Rob Tyler, VCR100
